Connect with customers on autopilot
Content Marketing
Harness the power of content marketing to build trust, establish authority and increase audience engagement at scale.
Why Content Marketing is Essential for Your Business
Did you know that the average customer interacts with a brand 7-13 times before making a purchase? These interactions, or ‘touchpoints’, are crucial for building trust and familiarity. Content marketing allows you to create these touchpoints, giving potential customers the chance to get to know, like, and trust your brand, without requiring your direct involvement.
By crafting and sharing valuable content, you can guide your audience through their buying journey, without them even realising it. From the moment they discover your brand to the point they make a purchase, content marketing works behind the scenes to nurture relationships and build confidence in your expertise.
Our Process
1. Advanced Content Plan
We start with an Advanced Content Plan designed to align with every stage of your customer’s journey, from awareness to decision-making.
4. Performance Analysis
We track and analyse content results to refine our approach, ensuring continuous improvement and measurable success.
2. Monthly Content Planning
Each month, we plan the topics and formats that will resonate most with your audience and support your goals.
3. Content Production
Our team creates high-quality, engaging content that answers questions, solves problems and positions your brand as a trusted expert.
Our Process
1. Advanced Content Plan
We start with an Advanced Content Plan designed to align with every stage of your customer’s journey, from awareness to decision-making.
2. Monthly Content Planning
Each month, we plan the topics and formats that will resonate most with your audience and support your goals.
3. Content Production
Our team creates high-quality, engaging content that answers questions, solves problems and positions your brand as a trusted expert.
4. Performance Analysis
We track and analyse content results to refine our approach, ensuring continuous improvement and measurable success.
The Benefits of Content Marketing
Content marketing is a long-term strategy, but the rewards are worth the investment. Here’s what you can expect:
Increased Visibility: Get your brand in front of the right audience.
Stronger Relationships: Build trust and loyalty with your customers.
Higher Conversions: Move prospects seamlessly through the sales funnel.
Sustainable Growth: Create a steady stream of new and returning customers.
How Content Marketing Helps SEO
Optimised content targets relevant keywords, improving search engine rankings.
High-quality articles and blogs attract backlinks, boosting domain authority.
Fresh, valuable content keeps your website updated, enhancing crawlability.
How Content Marketing Helps Social Media
Engaging content encourages shares, increasing brand visibility.
Consistent posting builds trust and fosters audience interaction.
Repurposed content (blogs, videos) keeps social media feeds fresh and relevant.
Customise Your Monthly Package
Blog/Article Writing
SEO Booster
Enhance your content with SEO optimisation
Includes SEO reporting, backlinking strategy, and SEO-optimised content writing
Email Marketing
Social Media Posts
Evergreen Social Media Content
Get evergreen social media content creation and content repurposing strategy
Service Tier Options
This is your chance to select the amount of support and face-time you want with your account manager.
Service Tier
Basic reporting with no monthly meetings
Monthly check-in and planning call (required for £750+ packages)
Premium features plus quarterly performance review and recommendations across all content channels
Your investment requires Premium tier or above. We've automatically selected this for you.
Monthly Investment Summary
Monthly recurring investment. Minimum 3-month commitment.
What is “Evergreen Content”?
Our social media packages combine fresh, original content with timeless ‘evergreen’ posts for maximum impact. Why? Because too often, businesses post on social media, only for that content to disappear into the void, never to be seen again. But if your content isn’t tied to a specific moment, why not reuse it? Many of your followers won’t see your post the first time, new followers will join, and others may simply forget.
That’s why we give you the option to have brand-new content every month while designing some of the content to be reused, also repurposing your existing posts. Using specialist scheduling software, we add your latest content to the ‘evergreen’ queue, ensuring it continues to work for you over time. The result? More posts, better reach, and greater value from the effort you’ve already invested.
You don't have to take our word for it…
Frequently Asked Questions
What is content marketing?
Content marketing is the process of creating and sharing valuable, relevant content to attract and engage your ideal customers. The goal is to build trust and guide people through their decision-making journey until they’re ready to buy.
How does content marketing help my business?
Great content puts your brand in front of the right people and positions you as an expert in your field. It builds credibility, nurtures leads, supports SEO, and drives more qualified prospects through your sales funnel.
Isn't it just another name for blogging?
Not at all. While blogging is one piece of the puzzle, content marketing goes much further. It includes videos, e-books, webinars, podcasts, social media content, and more. The aim is to connect with your audience at every stage of the buying journey, answering questions, solving problems, and moving people closer to becoming loyal customers. Every format is chosen for a reason: to help your brand stand out and bring measurable results.
What types of content do you create?
Our monthly packages focus on delivering articles/website posts, email content, and social media posts following your content plan to keep your audience engaged. We can also support the creation of downloadables, explainer videos and video editing, which can be quoted separately on a project basis outside of our standard packages. Ask us for a quote.
Do you post the content for us?
If you grant us access to your WordPress website, we can publish the article along with an image. With access to your email marketing software, we can also create and send out the campaign on your behalf. Additionally, providing access to your social media accounts will allow us to post and recycle content, as well as generate detailed reports using our specialist software.
Can you optimise my social media profiles?
Yes, as part of the onboarding process, we’ll review and optimise your social media profiles and review your existing content to see what works.
Can you help with my SEO
Publishing content on your website naturally enhances SEO, but there’s a way to take it even further. If you have specific keywords in mind, we can craft content that follows a detailed SEO brief, ensuring every article is fully optimised for search engines. Haven’t done your SEO research yet? No problem – opt for our SEO Booster. We’ll take care of keyword research, track performance, and build quality backlinks, providing you with a seamless path to higher rankings.
How do you measure the success of content marketing?
The metrics we track depend on the content in your package. For websites, we focus on traffic, engagement rates and conversions. For social media, we measure engagement, reach, and follower growth. For email marketing, we analyse open rates, click-through rates, and lead quality. By evaluating these results, we continuously refine your strategy to maximise ROI and ensure your content performs effectively across all channels.
Can you tailor content marketing to my specific industry or business size?
Absolutely! Every business is different, so we start with an in-depth planning session to ensure your content plan matches your goals, industry, and audience.
How soon will I see results from content marketing?
Content marketing is a long-term investment, but you’ll usually notice improved engagement and visibility within the first few months. As consistency builds, so do your results.
Unlock Your Marketing Potential
Email or schedule a call to talk about your business and how content marketing might support your business goals.
