Unlock Your Business Potential
Ideal Audience Attraction Packages
Discover how understanding your audience better can drive your business success
To attract your ideal customers and drive your business goals, it’s crucial to understand your audience.
Why? At its core, a business is a vehicle for exchanging value.
So, if someone values what you have to offer and is willing to pay more than it costs you to provide that offer, you have a business! But many businesses don’t fully understand the value that they provide and how to communicate it to their ideal customers.
To understand value, you need to identify your prospects and find out what motivates them and the difference your product or service will make to them.
The Audience Attraction process shines a light on where it’s worth focusing your efforts to stand out.
Your Options
Looking to get started? The Essentials offers a simple, hassle-free way to uncover what your audience values using the Value Scope.
Ready to dig deeper? The Growth Package dives into your audience by adding the Audience Analysis to the Value Scope, creating detailed customer profiles for the top three opportunity groups.
When it's time to put those insights into action, the Works Package provides a comprehensive 6-month marketing or advanced content plan to help you succeed.
Keep scrolling to discover everything included in the Essentials, Growth, and Works packages.
Customer Value Scope
Identify audience interests
Discover opportunities to optimise
Receive a detailed report with actions
Audience Analysis
Identify opportunity audiences
Receive detailed customer profiles
Understand audience motivations and objections
Receive priority audience profiles
Marketing or Content Plan
Customer Value Scope
Identify audience interests
Discover opportunities to optimise
Receive a detailed report with actions
Audience Analysis
Identify opportunity audiences
Receive detailed customer profiles
Understand audience motivations and objections
Receive priority audience profiles
Marketing or Content Plan
Customer Value Scope
Identify audience interests
Discover opportunities to optimise
Receive a detailed report with actions
Audience Analysis
Identify opportunity audiences
Receive detailed customer profiles
Understand audience motivations and objections
Receive priority audience profiles
Marketing or Content Plan
Payment terms
Prices exclude VAT. Projects require a 50% deposit upfront and 50% will be invoiced on project completion. Payment terms for invoices are 30 days from the invoice date, excluding the deposit.
The Essentials
The Customer Value Scope
Are you truly addressing what your customers value most? The Customer Value Scope helps you uncover the unique value of your product or service. When you align your offering with exactly what your audience cares about everything gets easier!
How does it work?
One-hour online session with our marketing expert.
Learn about Elements of Value and how they apply to your business.
Work together to pinpoint the core value that matters most to your customers and assess how effectively you are positioned to deliver it.
Receive a detailed report with clear insights and actionable recommendations.
Get a 30-minute follow-up meeting with our marketing expert to review the report.
Why does this matter? Delivering value that resonates with your audience isn’t just about driving sales, it’s about building lasting connections that impact every area of your business.
What the Customer Value Scope Delivers
Identify Core Motivations
Uncover the real reasons behind your customers’ buying decisions to enhance your offering and messaging.
Identify Opportunities
You may see a gap in the market, an area that you need to develop or a way to deliver value more profitably!
Enhance Sales Conversations
Equip your sales team with insights to engage in more meaningful conversations and convert more easily.
All for just £300 + VAT
Growth Package
In-Depth Audience Analysis and Profiles
The Audience Analysis process helps you identify and prioritise key audience groups based on the impact they could have on your business goals. We uncover their motivations, pain points and objections. From here, we create detailed profiles of your top three audience groups to guide your messaging and empower your marketing and sales teams.
How does it work?
Two 90-minute sessions to gather key insights.
Extract detailed customer profiles for smarter marketing.
Received detailed audience profiles including motivations and objections.
Make better business decisions with targeted insights.
How does this differ from the Value Scope?
The Customer Value Scope is a quick and easy way to assess the value you provide to your audience and receive actionable insights with only 90 minutes of your time invested. If, however, you serve more than one audience, and most businesses do, the Audience Analysis process will identify what distinguishes these groupings and prioritise by business opportunity so that you know who to target, where to put your marketing efforts and making a sales and marketing plan becomes a no-brainer. In addition to assessing the value that you can provide for the top 3 profiles, we assess their motivations, pain points or objections, and how they may consider the competition in relation to you. You walk away with Audience Profiles for you top 3 customer groups as well as a clearer understanding of where your targeting opportunities lie. This makes the Audience Analysis process a much more comprehensive analysis than the Value Scope, ideal to support a sales page, or script.
What the Audience Analysis Delivers
Audience Profiles
Your audience profiles are laid out in priority order in a way that is easy to return to, review and share with your marketing support.
Demographic Identifiers
Psychological Motivations
The motivations, objections and value they see in your offering making it easier to craft messaging.
Get the Customer Value Scope and Audience Analysis for £750 + VAT
The Works package
A 6-Month Marketing or Advanced Content Plan
Turn insights into action! Once you understand your audience better, creating a marketing plan or content plan is so much easier. This isn’t just another lengthy, inaccessible document destined to collect dust in a folder. Instead, you’ll receive actionable steps presented in a dynamic format, designed to be updated, track progress and grow alongside you.
Why only 6 months?
A lot can change in half a year, so we believe in a flexible, test-and-learn approach. This timeframe provides the perfect balance of enough time to apply insights, schedule key setup projects and establish a consistent workflow. Any longer than 6 months and plans risk becoming outdated, leading to wasted effort. By focusing on six months, you can stay agile, adapt to your audience’s needs and continuously refine what works.
What do I get from the Marketing Plan option?
Your 6-month marketing plan is designed to align with the insights gathered from the Audience Analysis. It serves as a roadmap, guiding you through the most effective marketing activities tailored to your specific audience profiles. By considering your timeline and budget, every action is purposeful and impactful, ensuring your efforts are both efficient and effective.
This plan also includes a marketing progress tracker, enabling you to monitor progress and make informed decisions. Alongside this, we offer general marketing recommendations that go beyond individual audience profiles, ensuring a well-rounded and holistic approach to your strategy.
What you’ll receive:
- A 6-month marketing plan tailored to your audience profiles.
- A marketing progress tracker to monitor performance.
- General marketing recommendations for a holistic approach.
The result:
A clear, actionable roadmap to achieve your marketing and business goals, empowering you to build sustainable growth and unlock new opportunities with confidence.
What do I get from the Advanced Content Plan option?
You might be curious why we call it an “Advanced” content plan. It’s because we take a deep understanding of your audience, their motivations, objections and values and map it to every stage of the buyer journey using the AIDA marketing model. This approach helps us uncover gaps in your current content, identify new opportunities, and create materials that not only captivate but also convince and prepare your audience for the purchase. The content plan provides much more than just titles for each piece; it lays out the journey each piece should guide the audience through. It also equips you with essential details for the briefing stage, ensuring your content aligns with its purpose and goals.
What you’ll receive
After our session, you’ll receive a bespoke, actionable content plan. We’ll provide:
- Key focus areas so you know exactly where to direct your content efforts.
- Tailored content ideas aligned to your audience’s needs.
- A comprehensive list of formats and titles, ready for briefing your content writers.
- A prioritised plan to save time and guide your next steps seamlessly.
The results you can expect
The result? A practical, audience-first strategy that makes content creation easier, more impactful, and clearly aligned with your business goals.
What's the difference between the Marketing Plan and Advanced Content Plan
The core difference lies in their focus and application:
- Marketing Plan: This plan provides a broad plan for all marketing activities over six months and ideas for beyond. It aligns with your audience insights to guide actionable efforts while considering your timeline and budget. Outcomes include a detailed roadmap, a progress tracker and general recommendations to help you achieve your marketing goals efficiently.
- Advanced Content Plan: This plan is tailored to meet your specific content creation needs. It uses the AIDA model (Attention, Interest, Desire, Action) to map audience motivations and needs across the buyer’s journey. You’ll receive customised content ideas, detailed formats and titles, and a structured approach to create impactful content aligned with business objectives, making it easy to brief content writers.
Key Distinction
The Marketing Plan provides a comprehensive view of your overall marketing approach, while the Advanced Content Plan delves deeply into crafting content that captivates and converts. Both are designed to drive results but serve different aspects of your strategy.
How do I know which is right for me?
The right plan for you depends on your business goals and priorities:
- Choose the Marketing Plan if you’re looking for a comprehensive strategy to streamline all your marketing efforts. This plan is ideal if you want a clear 6-month roadmap that aligns with your audience profiles, sets priorities, and helps you maximise your resources across multiple channels.
- Select the Advanced Content Plan if your primary goal is to create high-impact content tailored to your audience’s buying journey. This plan is perfect if you want clarity on content gaps, fresh ideas, and a structure that ensures your content engages, convinces, and converts effectively.
Still not sure? Think about whether you need a broader marketing strategy or a more specific guide for creating audience-first content, or get in touch to discuss your needs!
Can I have both the Marketing Plan and the Advanced Content Plan?
Yes, for an additional £350 + VAT, you can take advantage of both the Marketing Plan and the Advanced Content Plan. Just let us know.
Get the
- Customer Value Scope
- Audience Analysis
- and Marketing or Content Plan
for
£1500 + VAT
You don't have to take our word for it…
Frequently Asked Questions
What is the typical timeline for completing the full marketing strategy and plan?
1 month to complete the full “works” package, which includes the customer value scope, audience analysis, and marketing/content plan. This is dependent on when meetings can be booked in.
What support is available after the analysis or plan is delivered?
We can help you implement the plan with content marketing services, such as blogs, emails, and social media, or provide accountability and feedback through marketing coaching.
What kind of businesses benefit most from the Audience Attraction Packages?
Whether you’re just starting your business and aiming to build a strong foundation or have been operating for years and want to revisit the essentials, these packages are designed for you. They’re especially valuable for businesses struggling to see results from their marketing efforts and seeking a more cohesive strategy. With these packages, you can develop a unified marketing plan that aligns seamlessly with your business goals and drives your sales forward.
How do I know which is right for me?
If you’re not sure based on the information provided, we’re here to help. Book a call with Jess or send an email with your questions.
Can I have both the Marketing Plan and the Advanced Content Plan?
Yes, for an additional £350 + VAT, you can take advantage of both the Marketing Plan and the Advanced Content Plan. Just let us know.
How does the Audience Analysis process differ from the Customer Value Scope?
The Customer Value Scope is a quick and easy way to assess the value you provide to your audience and receive actionable insights with only 90 minutes of your time invested. If, however, you serve more than one audience, and most businesses do, the Audience Analysis process will identify what distinguishes these groupings and prioritise by business opportunity so that you know who to target, where to put your marketing efforts and making a sales and marketing plan becomes a no-brainer. In addition to assessing the value that you can provide for the top 3 profiles, we assess their motivations, pain points or objections, and how they may consider the competition in relation to you. You walk away with Audience Profiles for you top 3 customer groups as well as a clearer understanding of where your targeting opportunities lie. This makes the Audience Analysis process a much more comprehensive analysis than the Value Scope, ideal to support a sales page, or script.
What's the difference between the Marketing Plan and Advanced Content Plan
The core difference lies in their focus and application:
- Marketing Plan: This plan provides a broad plan for all marketing activities over six months and ideas for beyond. It aligns with your audience insights to guide actionable efforts while considering your timeline and budget. Outcomes include a detailed roadmap, a progress tracker and general recommendations to help you achieve your marketing goals efficiently.
- Advanced Content Plan: This plan is tailored to meet your specific content creation needs. It uses the AIDA model (Attention, Interest, Desire, Action) to map audience motivations and needs across the buyer’s journey. You’ll receive customised content ideas, detailed formats and titles, and a structured approach to create impactful content aligned with business objectives, making it easy to brief content writers.
Key Distinction
The Marketing Plan provides a comprehensive view of your overall marketing approach, while the Advanced Content Plan delves deeply into crafting content that captivates and converts. Both are designed to drive results but serve different aspects of your strategy.
Unlock Your Marketing Potential
Ready to take your marketing to the next level? Partner with us and enjoy a 15% discount on the first three months of any ongoing marketing package. This is your opportunity to leverage expert insights and strategies tailored to your business needs. Don’t miss out on this limited-time offer to enhance your marketing effectiveness and achieve your business goals.
