Many of you will use LinkedIn in a professional capacity and Facebook in a personal one – but could Facebook soon bring your personal and business networking together in one place?
The social media giant last week unveiled plans to challenge LinkedIn with ‘Facebook for Work’ ; a new service set to allow people to collaborate on shared documents, chat with co-workers, and connect with professional contacts.
However, with the announcement come some big questions: how will the privacy of businesses be kept intact? Will users’ profiles be kept private, or will the worlds of business and social networking pleasure collide? Privacy has been a problem for Facebook before, and it will take a lot for businesses to put their work on the line – so will Facebook deliver?
Whilst in principle the service looks set to challenge LinkedIn, Dropbox and Google Circles, we can see that a lot of work will have to be put in to assure businesses that the information they share will kept private, so we’re not holding our breath for Facebook knocking LinkedIn off its business networking throne anytime soon.
LinkedIn is the market leader in social media B 2 B communications and allows professionals to keep their business and personal lives separate. So even if Facebook’s plans do develop, it will be a long time before its top place is trumped.
