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The COVID-19 crisis has illustrated how poorly prepared most businesses are for a crisis. However, out of adversity comes opportunity and the chance to do something different – and possibly better.

To help you navigate your way through the current crisis, The Ideal Marketing Company is running a series of free weekly marketing webinars and Q & A sessions. The theme of these webinars is marketing in a crisis, with an emphasis on the importance of communication.

How our free weekly marketing webinars can help you

Whatever situation your organisation is in, it’s more important than ever to keep communicating with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate effectively with their target market will be in crisis far longer after the pandemic is over.

The webinars can help you to:

  • Identify your key messages and get them across
  • Strengthen your brand
  • Know what is and is not appropriate
  • Identify opportunities to adapt
  • Raise your own questions and get free advice

In times of crisis, it’s can be hard to get the messaging, content and tone of voice right. In recent weeks, we’ve all been exposed to misdirected messages that are at best, irrelevant and at worst, distasteful during times of crisis. Our webinars can help you avoid these pitfalls.

How the marketing seminars will work

Each weekly webinar will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together. If you can’t join us live, you can access the webinar after on our YouTube Channel.

Week by week you’ll also have access to more general marketing ideas and advice to help you further develop your marketing skills and strategy. By preparing now for when things return to normal (and they will) you are ensuring that your business will recover more quickly and profitably.

How can marketing help businesses succeed in times of crisis?

Success in times of crisis is hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, to keep communicating with their target market and to focus on a range of important business issues.

At the moment budgets are tight and customers are cautious. However, it’s important to remember that this time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they come to when the crisis passes.

Register now

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