Marketing Workshops from The Ideal Marketing Company


Are you a current client?

Clients with a monthly agreement with the Ideal Marketing Company get free access to any of our 2019 workshops – just email [email protected] with details of the workshop you’d like to attend and the date.

Book 3 and save 15%

Our Persona Development, Google Analytics and Marketing Planning workshops work best when used in conjunction so why not book all three and save 15%? just email [email protected] with details of the workshop you’d like to attend and the dates and we’ll sort the rest!

Upcoming seminars and workshops

Persona Development Workshop @ Ideal Marketing Company
Dec 6 @ 10:00 am – 12:00 pm
Persona Development Workshop @ Ideal Marketing Company

A crucial part of understanding you and driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Twitter, so a targeted Twitter campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

Persona development is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this workshop, we will work through the process of building up to 6 personas to be further refined and agreed with your team, then prioritise with the intention of building it into a marketing plan.

To do this, we’ll investigate your:

  • Existing customers
  • Previous experience
  • Future targeting preference


Knowing your personas takes the guesswork away from marketing. Attendees will leave with a clearer understanding of their customers, and where best to focus marketing efforts. The resulting documentation can be returned to again and again – to build a marketing plan, deciding which channels to focus your attention on, for writing messages on marketing materials, deciding which campaigns to run and briefing marketing creatives and more.

Delegates will leave with:

  • A template to use for building and prioritising personas
  • Lightbulb moments
  • Messaging to use to engage your customers
  • The best targeting options to reach your customers

Who should attend?

Business owners, marketing managers, or anyone involved in selling.

If you’ve felt pulled in lots of different directions by the things that you feel you ‘should’ do, personas can help to focus attention on the things that are most likely to yield results, saving time and money.

How to book

Book online

6-12 month marketing planning workshop @ Ideal Marketing Company
Jan 8 @ 10:00 am – 12:00 pm
6-12 month marketing planning workshop @ Ideal Marketing Company

It’s that time of year (again)! Why not start the year off on the right foot with a session to plan your marketing for the next 6 months?

In this session, we will cover:

  • Persona Development – get to know your customers so you can target them more effectively
  • Competitor Analysis
  • Establishing KPI’ and deciding how to measure success
  • Aims, campaigns and timelines


Have your say

We’d always welcome your feedback on future seminar and workshop subjects – Place your vote in our poll here or alternatively, email [email protected] to let us know a subject you’d love to see us cover.


Book a speaker from The Ideal Marketing Company

Whether it’s digital marketing or goal setting ideas for business owners, The Ideal Marketing Company can speak at your networking event, business conference or staff meeting.  We have delivered presentations at venues as large as the NEC and Olympia as well as hotel based conferences and even in house training for as few as 5 members of staff.  We have built up a range of industry specific talks to a range of sectors from recruitment to the motor industry and these can be adapted to suit the length and understanding in the room.  Contact us to check availability and discuss your individual requirements.

Recent & upcoming talks have featured at these events:

What others say about our seminars

“After leaving the seminar I felt like I could conquer the world – full marks for the venue, the food and the speaker”

Annette Hobbs, Shoestring

“Very enjoyable, lots of inexpensive ideas to implement and a good opportunity to meet with other business people”

Tracy Dixon, Archway House

“Great speaker and a really relaxed event. I will certainly be implementing these ideas and recommending future events”

Abdul, South Leicestershire College.

“Excellent, broad content that is ideal for smaller businesses, presented by a lively and articulate speaker”

Chris Williams, A perfect setting, Market Harborough

“Thank you for an excellent seminar. It has not only been a useful marketing refresher for me, it has given me many new ideas to explore”

Kate Bellamy, Pacesetter Sports, Lamport

“There were some new ideas along with timely reminders on marketing which I will work to incorporate in our company. Alastair is a great speaker and this was a very good seminar”

Alice Dove, The Garage Door Centre, Northamptonshire

“A very interesting seminar- I have certainly learned some new things to implement in my new business”

Charlotte Browning

“Very thought provoking – an excellent marketing seminar”

Chris Shepard, the Glass Fabric Company, Lutterworth

“A good overview of key marketing practices covering all the basics”

Louis Brooks, PCI Films

Let's have a chat

How can we help you to achieve more with your marketing?

For marketing advice specific to your business, speak with a marketing specialist from our team on 01858 445543 or email [email protected]

Marketing Consultation

Pin It on Pinterest