Marketing Seminars from The Ideal Marketing Company


Are you a current client?

Clients with a monthly agreement with the Ideal Marketing Company get free access to any of our 2019 workshops – just email [email protected] with details of the workshop you’d like to attend and the date.

Book 3 and save 15%

Our Persona Development, Google Analytics and Marketing Planning workshops work best when used in conjunction so why not book all three and save 15%? just email [email protected] with details of the workshop you’d like to attend and the dates and we’ll sort the rest!

Upcoming seminars and workshops

6-12 month marketing planning workshop @ Ideal Marketing Company
Oct 25 @ 10:00 am – 12:00 pm
6-12 month marketing planning workshop @ Ideal Marketing Company

Make the most of the time you have left in 2019 by not only planning out the next 6-12 months of marketing activity but also learning a process that you can replicate year after year!

In this session, we will cover:

  • Using Persona development to build a marketing strategy that works
  • Market and Competitor Analysis
  • Establishing KPI’s and deciding how to measure success
  • Aims, campaigns and timeliness


Spend the time in this session to make your marketing activities more intuitive, driven by insights and with reporting in place that is supportive of your business aims.

Delegates will leave with:

  • A clearer understanding of their customers, their market and their place in it
  • A clear strategy for picking which activities to include in their plan
  • Planning tools
  • Marketing success measurement methods

This workshop works best when used in conjunction with our Persona Development and Google Analytics Workshops. You can buy all three with 15% discount here.

How to book

Book online

How to Measure Digital Marketing Success with Google Analytics @ Ideal Marketing Company
Nov 8 @ 9:30 am – 12:30 pm
How to Measure Digital Marketing Success with Google Analytics @ Ideal Marketing Company

Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your colleagues that are required for you to do your job.

While tools like Google’s Analytics, Google Ads and Search Console alongside data from email reporting give you a wealth of information, this can be hard to decipher and even harder to translate into terms that people who don’t specialise in marketing understand. Data does not equal insight on its own and is rarely actionable. It’s how you manipulate data that points you in the right direction, of what is working and what can be improved upon.

In this session, we will give you ways to:

  • Identify business goals, KPI’s and targets to report against in your marketing activities
  • Set up tracking that allows you to monitor performance against your targets
  • Optimise Google Analytics
  • Set up reporting that isn’t overwhelming and just gives you the most important information
  • Access the templates and tools we trust most
  • Report on the quality of different channels
  • Monitor your performance in search engines
  • Highlight key takeaways from your reports in a few, easy to digest sentences

This is an interactive workshop so please bring laptops and ensure that you have the login to your Google Analytics account. You’ll be given access to our wifi and power ports.

If you don’t have Google Analytics set up and on your website, let us know before the event and we will do what we can to get you set up or refund your fee.


Delegates will leave with:

  • Actions to start measuring your digital marketing tomorrow
  • A list of resources to use after the workshop
  • Their questions answered
  • PDF slide deck from the event in paper and email form

What others have to say:

“Very informative session – certainly have a lot to go away with and most importantly put into practice”

“Very useful seminar with knowledgeable presenter”

“Highly informative with good interactivity to allow knowledge sharing”

How to book

Book tickets on Eventbrite

The LinkedIn Masterclass @ Ideal Marketing Company
Nov 13 @ 10:00 am – 12:00 pm
The LinkedIn Masterclass @ Ideal Marketing Company

You almost certainly have a LinkedIn account, but are you harnessing even a fraction of its full power for your business? LinkedIn is the most widely used business-to-business online network for professionals like you. Yet most users have never been told how LinkedIn can be a useful way to spread influence, locate staff and generate a regular source of new business leads.

The LinkedIn Masterclass will give you valuable interactive insight into the world of LinkedIn, so please bring a laptop or tablet (and your LinkedIn password), as we will be running through some practical tutorials!

Topics covered in the seminar will include:

  • How to find valuable prospects
  • Using LinkedIn groups
  • Setting up and maximising company pages
  • Optimising your LinkedIn profile
  • Posting updates and finding content
  • Adding your contacts, new and old, to LinkedIn
  • Using LinkedIn advertising
  • Marketing to your contacts on LinkedIn, outside of LinkedIn

This practical 2 hour seminar will answer the important questions about LinkedIn and your business. There will also be a full Q & A and the offer of a free 1 hour follow up to answer your specific business questions.

Feedback from previous social media seminar:

Here’s what others have said about our last social media seminar:

  • “Very informative session and one that I would recommend to everyone, no matter how experienced they are.” – Michael Ingram, Doro Tape
  • “Very interesting morning learning a lot about the world of social media.” – Ollie and Linda, Andrew Granger and co.
  • “Very informative and thought-provoking with lots of practical suggestions.” – Brian Boley, Howitt Consulting
  • “Very interesting and helpful.” – Jake Fenlon, Naylor’s Estate Agents

How to register

Book online

Persona Development Workshop @ Ideal Marketing Company
Dec 6 @ 10:00 am – 12:00 pm
Persona Development Workshop @ Ideal Marketing Company

A crucial part of understanding you and driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Twitter, so a targeted Twitter campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

Persona development is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this workshop, we will work through the process of building up to 6 personas to be further refined and agreed with your team, then prioritise with the intention of building it into a marketing plan.

To do this, we’ll investigate your:

  • Existing customers
  • Previous experience
  • Future targeting preference


Knowing your personas takes the guesswork away from marketing. Attendees will leave with a clearer understanding of their customers, and where best to focus marketing efforts. The resulting documentation can be returned to again and again – to build a marketing plan, deciding which channels to focus your attention on, for writing messages on marketing materials, deciding which campaigns to run and briefing marketing creatives and more.

Delegates will leave with:

  • A template to use for building and prioritising personas
  • Lightbulb moments
  • Messaging to use to engage your customers
  • The best targeting options to reach your customers

Who should attend?

Business owners, marketing managers, or anyone involved in selling.

If you’ve felt pulled in lots of different directions by the things that you feel you ‘should’ do, personas can help to focus attention on the things that are most likely to yield results, saving time and money.

How to book

Book online

6-12 month marketing planning workshop @ Ideal Marketing Company
Jan 8 @ 10:00 am – 12:00 pm
6-12 month marketing planning workshop @ Ideal Marketing Company

It’s that time of year (again)! Why not start the year off on the right foot with a session to plan your marketing for the next 6 months?

In this session, we will cover:

  • Persona Development – get to know your customers so you can target them more effectively
  • Competitor Analysis
  • Establishing KPI’ and deciding how to measure success
  • Aims, campaigns and timelines


Have your say

We’d always welcome your feedback on future seminar and workshop subjects – Place your vote in our poll here or alternatively, email [email protected] to let us know a subject you’d love to see us cover.


Book a speaker from The Ideal Marketing Company

Whether it’s digital marketing or goal setting ideas for business owners, The Ideal Marketing Company can speak at your networking event, business conference or staff meeting.  We have delivered presentations at venues as large as the NEC and Olympia as well as hotel based conferences and even in house training for as few as 5 members of staff.  We have built up a range of industry specific talks to a range of sectors from recruitment to the motor industry and these can be adapted to suit the length and understanding in the room.  Contact us to check availability and discuss your individual requirements.

Recent & upcoming talks have featured at these events:

What others say about our seminars

“After leaving the seminar I felt like I could conquer the world – full marks for the venue, the food and the speaker”

Annette Hobbs, Shoestring

“Very enjoyable, lots of inexpensive ideas to implement and a good opportunity to meet with other business people”

Tracy Dixon, Archway House

“Great speaker and a really relaxed event. I will certainly be implementing these ideas and recommending future events”

Abdul, South Leicestershire College.

“Excellent, broad content that is ideal for smaller businesses, presented by a lively and articulate speaker”

Chris Williams, A perfect setting, Market Harborough

“Thank you for an excellent seminar. It has not only been a useful marketing refresher for me, it has given me many new ideas to explore”

Kate Bellamy, Pacesetter Sports, Lamport

“There were some new ideas along with timely reminders on marketing which I will work to incorporate in our company. Alastair is a great speaker and this was a very good seminar”

Alice Dove, The Garage Door Centre, Northamptonshire

“A very interesting seminar- I have certainly learned some new things to implement in my new business”

Charlotte Browning

“Very thought provoking – an excellent marketing seminar”

Chris Shepard, the Glass Fabric Company, Lutterworth

“A good overview of key marketing practices covering all the basics”

Louis Brooks, PCI Films

Let's have a chat

How can we help you to achieve more with your marketing?

For marketing advice specific to your business, speak with a marketing specialist from our team on 01858 445543 or email [email protected]

Marketing Consultation

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