If you are looking for ways to measure and communicate the success of your organisation’s digital marketing activity, you might be interested in a place on our free marketing event which takes place at the Leicester Business Festival.
The two-hour seminar: ‘How to measure Digital Marketing Success with Google Analytics’ is running on Thursday, November 1st from 3-5pm at the King Richard III Centre in Leicester.
Hosted by The Ideal Marketing Company, the free event is aimed at business owners, managers and marketers. Ideal’s Head of Digital Marketing Jessica Shailes will show delegates how to clearly interpret and demonstrate the value of their digital marketing activities.
Learning to manage marketing data
“It’s surprisingly simple to make tweaks that give marketers powerful insights into their digital marketing performance using free, widely-used tools,” explains Jessica. “However we rarely find these optimisations have been done and marketers are instead swamped with data. By learning how to interpret and manipulate data, not only can you measure marketing success, you can demonstrate proof to colleagues that your marketing strategies are delivering tangible results.”
Optimising Google Analytics
The seminar will cover identifying business goals, KPIs and targets to report against in marketing activities, optimising Google Analytics, setting up appropriate levels of reporting, accessing trusted tools and templates, reporting on the quality of different channels, monitoring search engine performance and highlighting key takeaways from reports.
“The Leicester Business Festival is a great way of supporting and bringing together businesses across the region to learn new skills and share expertise; we are delighted to be a part of it,” adds Jessica. “We aim for delegates to leave the session with a clear action plan and the necessary resources to get started straight away.”
The evolution of digital marketing
In over a decade specialising in digital marketing, Jessica has seen it evolve from an experimental marketing tool to an essential part of most businesses’ marketing strategies. In her role as Head of Digital Marketing at The Ideal Marketing Company, Jessica stays ahead of the curve when it comes to the latest developments in digital marketing. She uses her expertise to help clients across a wide range of sectors to find the digital marketing strategy that will ultimately help them generate more enquires, convert more sales and retain more customers.
The Leicester Business Festival runs from October 29th – November 1st. With over 10, 000 delegates attending 150 events across the city and county, it is the region’s largest business event.
The ‘How to measure Digital Marketing Success’ seminar will take place on Thursday 1st November from 3-5pm. Refreshments will be provided and entrance includes access to the Richard III Visitor Centre. Entry is free but delegates must register on the Ticketleap page by searching for ‘Ideal Marketing Company’ or clicking on the link.