About this Event
How is your organisation responding to the COVID-19 crisis?
- Are you feeling overwhelmed and planning to just ride it out as best you can?
- Or are you being proactive and finding new ways to service customers and communicate with them?
Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.
Our free weekly webinars can help
However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.
This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.
Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.
Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.
Why is it important to keep communicating?
At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.