Old Town Hall
High Street, Market Harborough
Make the most of the time you have left in 2019 by not only planning out the next 6-12 months of marketing activity but also learning a process that you can replicate year after year!
In this session, we will cover:
- Using Persona development to build a marketing strategy that works
- Market and Competitor Analysis
- Establishing KPI’s and deciding how to measure success
- Aims, campaigns and timeliness
Spend the time in this session to make your marketing activities more intuitive, driven by insights and with reporting in place that is supportive of your business aims.
Delegates will leave with:
- A clearer understanding of their customers, their market and their place in it
- A clear strategy for picking which activities to include in their plan
- Planning tools
- Marketing success measurement methods