On November 6th, the Ideal Marketing Company joined forces with De Montfort University to run a marketing workshop for over 40 delegates from organisations across the East Midlands at the annual Leicester Business Festival. Ideal’s MD Jess Shailes was joined by Zakera...
Training and seminars
Free event at Leicester Business Festival explains how to create customer-focused marketing plans
Marketing is all about reaching the right audience with the right message in order to increase your return on investment. But although that may sound simple, it can be difficult to know where to start. That’s where our free marketing event at the Leicester Business...
New schedule of marketing workshops launched
We're pleased to announce the launch of a new schedule of marketing workshops for 2019 and 2020, aimed at marketing managers, business owners and anyone who has responsibility for marketing activity within their organisation. We've taken the activities that our...
Ideal’s Jess to speak at national Construction in Marketing Summit
The Ideal Marketing Company’s MD and Head of Digital Marketing is among several business leaders who will be delivering seminars at the national Marketing in Construction Summit in London on February 7th at The Building Centre in London’s West End. The event is...
Have your say – what topic shall we cover at our next marketing seminar?
On the back of our successful Google Analytics seminar at the recent 2018 Leicester Business Festival, we were overcome with questions of what and when our next seminar will be. Without anything in the diary, it got us thinking. We sat. We pondered. And we eventually...
Free event at the Leicester Business Festival explains how to measure digital marketing success
If you are looking for ways to measure and communicate the success of your organisation’s digital marketing activity, you might be interested in a place on our free marketing event which takes place at the Leicester Business Festival. The two-hour seminar: ‘How to...
New digital marketing seminars for businesses
The Ideal Marketing Company is running two new digital marketing seminars in May and June. The morning seminars are taking place at Leicester Racecourse in Oadby. The first seminar explains how to use Google Analytics to measure marketing results and is led by Jess...
6 reasons to love…GDPR
While you may be sick to death of the mushy messages and commercial content around Valentine’s day, you have to admit there is a lot to love in the world. As a single lady, it can be tempting to roll my eyes at it all, but instead of rocking backwards and forwards...
5 reasons why GDPR is the best thing to ever happen (in May)
As far as months go, May isn’t so bad. For children and teachers, it’s coming to the end of the school year and the school holidays are in sight. For everyone else, it’s amazing because there are two bank holidays. Consider also that we’re usually heading into...
Seminar: How GDPR compliancy can revolutionise your marketing
Most managers will be aware that the General Data Protection Regulations (GDPR) will officially be in place from 25th May 2018. In preparation for this, businesses across the UK must look at how they are obtaining, storing and using data for prospects, clients and...