Marketing


Making changes and the importance of challenging what works

Making changes and the importance of challenging what works

Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions  can lead to exciting new opportunities. We’re no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed...
6 reasons why your bounce rate is so high in 2021

6 reasons why your bounce rate is so high in 2021

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Our top fifteen blog posts in 2020

Our top fifteen blog posts in 2020

As we come to the final weeks of 2020, we’re looking back at what has been an exceptional year. It’s good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy....

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