A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...
Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions can lead to exciting new opportunities. We’re no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed...
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
As we come to the final weeks of 2020, we’re looking back at what has been an exceptional year. It’s good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy....
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
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