Building on customer personas Our last post left off at the stage of using avatars or customer personas to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these...
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
Since taking over The Ideal Marketing Company in January 2019, it’s fair to say I’ve been on a steep learning curve. While I have worked in marketing for years, most of my learning and development in my previous senior position at Ideal was around...
For most SME owners, identifying a need to focus on marketing swiftly leads to the in-house vs outsourcing debate. Even within the same industry, no two businesses are the same or employ people with identical skillsets. This means the type of marketing you need and...
A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...
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