Marketing

6 reasons why your bounce rate is so high in 2019

6 reasons why your bounce rate is so high in 2019

Feb 15, 2019 | Blogging, Marketing, SEO

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Direct mail campaigns: 5 top tips for getting a response

Direct mail campaigns: 5 top tips for getting a response

Jul 19, 2018 | Marketing

With the growth of digital marketing methods in the last decade, direct mail may have taken a bit of a back seat in your marketing plans.  However, it’s important to remember that direct mail campaigns can be extremely effective. With a strategic approach to the...
6 types of digital marketing all hotels should be using

6 types of digital marketing all hotels should be using

Jul 19, 2018 | Marketing

The growth of online social media platforms and travel forums such as TripAdvisor has meant that the way people travel and stay at hotels has changed by enabling communication with other potential guests, tourists and locals, and influencing the way they choose their...
Supporting the marketers of the future

Supporting the marketers of the future

Jul 16, 2018 | Marketing

At Ideal Marketing, we think it’s very important to support the next generation as they prepare for the world of work so we are always happy to consider requests for work experience and accommodate students if we can. 15 year old Jack Saunders spent a week at The...

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