Aug 14, 2020 | Marketing, Marketing Strategy, News
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
Aug 6, 2020 | Content marketing, Digital Marketing, Marketing
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
Jul 28, 2020 | Crisis Communications, Marketing
As lockdown hit in late March, we all turned to video conferencing software such as Zoom and Microsoft Teams for both professional and social purposes. Indeed, Zoom reported an increase of 10 million to 200 million users in just three months. But while virtual catch...
May 20, 2020 | Crisis Communications, Marketing, PR
This week’s webinar focuses on how to use PR and find your story ordinarily and during the COVID-19 outbreak. It includes: What is PR? Activities and Examples Is PR for me? Making the most of your PR Measurement matters Tips to make your PR wor Leveraging PR to...
Apr 15, 2020 | Crisis Communications, Digital Marketing, Marketing, Marketing Strategy, Training and seminars
Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your...
Apr 8, 2020 | Crisis Communications, Digital Marketing, Marketing, Marketing Strategy, Social media, Training and seminars
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You’re in luck, as this webinar covers ‘Managing your reputation online’ with Social Media Expert Laura-Anne Williams. We...
