Jan 7, 2020 | Blogging, Marketing, SEO
I’m writing at the end of the first week of 2020 and it’s a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn’t. Our website...
Oct 18, 2019 | Blogging, Editorial, Marketing, PR
It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...
Aug 28, 2019 | Content marketing, Marketing, Web design
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
Jul 29, 2019 | Marketing, News, Training and seminars
We’re pleased to announce the launch of a new schedule of marketing workshops for 2019 and 2020, aimed at marketing managers, business owners and anyone who has responsibility for marketing activity within their organisation. We’ve taken the activities...
Feb 15, 2019 | Blogging, Marketing, SEO
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
