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Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
2020 marketing workshops launched

2020 marketing workshops launched

Following a successful programme of marketing workshops in 2019, we’re pleased to announce a new schedule of seminars designed to help businesses grow in 2020 and beyond. The workshops cover key areas for any company’s marketing strategy, including: Creating and using...

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6 reasons why your bounce rate is so high in 2020

6 reasons why your bounce rate is so high in 2020

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...

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Ideal’s MD helps inspire disadvantaged young people

Ideal’s MD helps inspire disadvantaged young people

  On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...

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Ideal Marketing’s former MD honoured at 2019 Santa Run

Ideal Marketing’s former MD honoured at 2019 Santa Run

The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...

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What’s the difference between an article and a press release?

What’s the difference between an article and a press release?

It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...

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