fbpx

Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
What’s the difference between an article and a press release?

What’s the difference between an article and a press release?

It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...

read more
What is influencer marketing?

What is influencer marketing?

The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...

read more
Client in the spotlight: The Angel Hotel

Client in the spotlight: The Angel Hotel

The Angel Hotel is an establishment at the heart of the Market Harborough community. For visitors, the hotel appeals as a comfortable and friendly ‘home away from home’ and for Harborough residents, the establishment is popular due to its community focus. The former...

read more
Expanding the PR and copywriting team at Ideal Marketing

Expanding the PR and copywriting team at Ideal Marketing

Introducing Louise Smith, the newest member of our PR team! You might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now,...

read more
Is Google Job Search good or bad for recruitment agencies?

Is Google Job Search good or bad for recruitment agencies?

This month saw Google launch its job search function in the UK after its initial US launch.  In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...

read more
Estate agents: What your website design says about you

Estate agents: What your website design says about you

Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...

read more

Pin It on Pinterest