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Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
6 reasons why your bounce rate is so high in 2019

6 reasons why your bounce rate is so high in 2019

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...

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5 easy ways to make blogging for your business a habit

5 easy ways to make blogging for your business a habit

Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...

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Direct mail campaigns: 5 top tips for getting a response

Direct mail campaigns: 5 top tips for getting a response

With the growth of digital marketing methods in the last decade, direct mail may have taken a bit of a back seat in your marketing plans.  However, it’s important to remember that direct mail campaigns can be extremely effective. With a strategic approach to the...

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6 types of digital marketing all hotels should be using

6 types of digital marketing all hotels should be using

The growth of online social media platforms and travel forums such as TripAdvisor has meant that the way people travel and stay at hotels has changed by enabling communication with other potential guests, tourists and locals, and influencing the way they choose their...

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Estate agents: How to design an eye-catching brochure

Estate agents: How to design an eye-catching brochure

While many businesses are relying on digital marketing alone, most estate agents are aware of the value of also using attractive print media to market their business and ultimately sell properties. Just like a website, the branding used in a estate agency brochure can...

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5 things that should never go into a PR article

5 things that should never go into a PR article

Press releases are so important for generating awareness of your business and the services you provide. Perhaps what is important to remember about press releases is that they are not an advert. Press releases are there to encourage editors and journalists in...

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Supporting the marketers of the future

Supporting the marketers of the future

At Ideal Marketing, we think it’s very important to support the next generation as they prepare for the world of work so we are always happy to consider requests for work experience and accommodate students if we can. 15 year old Jack Saunders spent a week at The...

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Learning from the World Cup: winning on social media

Learning from the World Cup: winning on social media

If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...

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How to write engaging content

How to write engaging content

The mention of content marketing alone might be enough for you to curl into your shell. Writing may be something you haven’t taken on since your school days and you may have convinced yourself that you’re incapable of writing any form of content. That simply isn’t...

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