Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing

Client in the Spotlight: Lismark Office Products

Did you know that the average Brit spends close to 85,000 hours of their life at work? That’s quite a chunk of time but thankfully, Lismark Office Products work hard to make it more enjoyable by supplying offices across the country with unique, contemporary (and...

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What is a meta description and how do I optimise it for SEO?

If you work with an SEO agency, are new to the world of digital marketing or simply want to boost your website’s search results you will have encountered the term ‘meta description’. We’ve answered the most common queries about meta descriptions to help get you...

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5 ways to rank highly in mobile search

If you follow the marketing and SEO news you’ll know that 2018 has been all about a shift to mobile. With more than half of overall web traffic coming from mobile, Google has put a spotlight on mobile performance this past year and is encouraging website owners and...

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5 things that should never go into a PR article

Press releases are so important for generating awareness of your business and the services you provide. Perhaps what is important to remember about press releases is that they are not an advert. Press releases are there to encourage editors and journalists in...

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Supporting the marketers of the future

At Ideal Marketing, we think it’s very important to support the next generation as they prepare for the world of work so we are always happy to consider requests for work experience and accommodate students if we can. 15 year old Jack Saunders spent a week at The...

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Learning from the World Cup: winning on social media

If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...

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How to write engaging content

The mention of content marketing alone might be enough for you to curl into your shell. Writing may be something you haven’t taken on since your school days and you may have convinced yourself that you’re incapable of writing any form of content. That simply isn’t...

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How content marketing can help your small business

With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...

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Achieve apostrophe expertise

At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...

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Why the PR process doesn’t end once you’re in the news

You’ve found out that the latest press release or article you sent out has gained some media coverage in the local or national press. Congratulations! Having your company’s news or thoughts in a newspaper, industry magazine or influencer’s blog is an extremely...

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