Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
How to identify your competitors

How to identify your competitors

Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...

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How has Covid-19 changed marketing?

How has Covid-19 changed marketing?

A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...

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Making changes and the importance of challenging what works

Making changes and the importance of challenging what works

Ideal Marketing Company MD Jess Shailes takes a look at how tough decisions  can lead to exciting new opportunities. We're no strangers to change at the Ideal Marketing Company. In four years, we’ve had four MDs, been through a change in ownership and removed and...

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6 reasons why your bounce rate is so high in 2021

6 reasons why your bounce rate is so high in 2021

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...

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Our top fifteen blog posts in 2020

Our top fifteen blog posts in 2020

As we come to the final weeks of 2020, we're looking back at what has been an exceptional year. It's good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy. It's...

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The gift of giving, this Christmas

The gift of giving, this Christmas

Gratitude for the work Considering the year we’ve all had, we’re thanking our lucky stars to not only be surviving but thriving, with exciting things coming in 2021. It’s all made possible by the clients who’ve worked with us on projects and an ongoing basis through...

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How to pitch an article

How to pitch an article

Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...

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Inbound marketing vs outbound marketing

Inbound marketing vs outbound marketing

If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...

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New marketing webinars for 2020

New marketing webinars for 2020

While 2020 has been a year to remember, it's not over yet. With 5 months left in the, there is plenty of time to fill a skills gap, invest in an areas you've always been interested in or plan for the future. That's why we've scheduled our interactive webinars for the...

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