Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
How to plan a marketing budget

How to plan a marketing budget

Like any other investment in your business's growth, marketing comes at a cost. So, before you commit to any marketing activity, you need to get a clear idea of what your marketing budget should be. Here's how to make a marketing budget plan that works for your...

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Top 15 ways to keep your customers happy

Top 15 ways to keep your customers happy

What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to! Encourage feedback at all stages so...

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What do content marketing and dating have in common?

What do content marketing and dating have in common?

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...

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How to identify your competitors

How to identify your competitors

Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...

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How to choose the right marketing agency

How to choose the right marketing agency

You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...

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Do you understand your value?

Do you understand your value?

Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...

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Should I outsource my marketing?

Should I outsource my marketing?

For most SME owners, identifying a need to focus on marketing swiftly leads to the in-house vs outsourcing debate. Even within the same industry, no two businesses are the same or employ people with identical skillsets. This means the type of marketing you need and...

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Springing forward: The secret to reclaiming your time

Springing forward: The secret to reclaiming your time

The key is in not spending time but in investing it. Stephen R. Covey. The lighter nights and hopefully warmer weather we welcome every year when the clocks go forward will be particularly welcome this year as the loss of an hour on Sunday morning coincides with the...

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How has Covid-19 changed marketing?

How has Covid-19 changed marketing?

A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...

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