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Ideal Marketing Company Insights

Expert views on the latest and greatest in digital marketing
The beginners’ guide to alt tags (with examples)

The beginners’ guide to alt tags (with examples)

Whether you call it an alt tag, alt attribute, alt text, or something else entirely, the alt tag is a crucial part of any website’s code when it comes to staying accessible and optimising your images for SEO. We’ve taken a quick 5 minute dive into everything you need...

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6 reasons why your bounce rate is so high in 2019

6 reasons why your bounce rate is so high in 2019

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...

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5 easy ways to make blogging for your business a habit

5 easy ways to make blogging for your business a habit

Blogging is brilliant for your business. Once your website is set up, it’s a free and effective way to engage your customers with offers, news, tips, opinions and more. Not only that, regularly adding relevant, good quality content to your website in the form of blogs...

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What is influencer marketing?

What is influencer marketing?

The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...

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Client in the spotlight: The Angel Hotel

Client in the spotlight: The Angel Hotel

The Angel Hotel is an establishment at the heart of the Market Harborough community. For visitors, the hotel appeals as a comfortable and friendly ‘home away from home’ and for Harborough residents, the establishment is popular due to its community focus. The former...

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Expanding the PR and copywriting team at Ideal Marketing

Expanding the PR and copywriting team at Ideal Marketing

Introducing Louise Smith, the newest member of our PR team! You might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now,...

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Is Google Job Search good or bad for recruitment agencies?

Is Google Job Search good or bad for recruitment agencies?

This month saw Google launch its job search function in the UK after its initial US launch.  In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...

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Estate agents: What your website design says about you

Estate agents: What your website design says about you

Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...

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Direct mail campaigns: 5 top tips for getting a response

Direct mail campaigns: 5 top tips for getting a response

With the growth of digital marketing methods in the last decade, direct mail may have taken a bit of a back seat in your marketing plans.  However, it’s important to remember that direct mail campaigns can be extremely effective. With a strategic approach to the...

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6 types of digital marketing all hotels should be using

6 types of digital marketing all hotels should be using

The growth of online social media platforms and travel forums such as TripAdvisor has meant that the way people travel and stay at hotels has changed by enabling communication with other potential guests, tourists and locals, and influencing the way they choose their...

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