This week’s webinar focuses on how to understand and use customer journeys when planning your marketing.
It includes:
- Goal setting, business planning and sales planning
- Market positioning
- Personas – get to know your target market
- How to plan out the activities
- Marketing measurements
Register for future webinars and view past recordings in the series here: https://idealmarketingcompany.co.uk/communicating-in-a-crisis-webinar-series/
Resources mention in the webinar include:
- Marketing Plan Template https://clickup.com/blog/free-gantt-chart-software/
- Data lessons from Avinash Kaushik – https://www.kaushik.net/avinash/
- Google Data Studio https://datastudio.google.com
- Optimise your Google Analytics account with this blog https://idealmarketingcompany.co.uk/are-you-getting-the-most-from-your-google-analytics-account-6-steps-to-optimise-your-data-and-provide-meaningful-reports/
Other relevant webinars in the series: