Content marketing

When should you use PR?

When should you use PR?

https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....

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Are you being misled by vanity metrics?

Are you being misled by vanity metrics?

https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...

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Do you measure the effectiveness of your messaging?

Do you measure the effectiveness of your messaging?

https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...

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Are you engaging your ideal customer with your messaging?

Are you engaging your ideal customer with your messaging?

https://youtu.be/Y2xiNufFUrc Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Do you engage your ideal audience with your messaging? If you're struggling to write content in any area of your marketing and get attention, it could be because you...

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Should you consider replacing your blog?

Should you consider replacing your blog?

https://youtu.be/keTyxYGNkMA Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider replacing your blog? While the function technology behind a blog is really powerful, it's often not used in the best way. Most blogs are organised...

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Are visitors using your website the way you think you are?

Are visitors using your website the way you think you are?

https://youtu.be/HARAJHx3r64 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are visitors using your website the way that you think they are? You probably designed your website assuming that visitors would use it in a particular way, but have...

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What does your customer journey look like?

What does your customer journey look like?

https://youtu.be/EdVwvR_-rDw Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? What does your customer journey look like? This month we're focusing on marketing funnels and customer journeys, so what steps do you think or would like your...

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