Feb 16, 2024 | Digital Marketing, Email marketing, Ideal Marketing Minute, Marketing planning, Marketing strategy, Social media
Run time: 51 seconds Prefer to read this week’s Ideal Marketing Minute? Is your content fizzling or leaving your audience wanting more? After investing in acquiring a customer, converting them into repeat customers makes business sense. BUT how can your content...
Feb 9, 2024 | Content marketing, Customer targeting, Email marketing, Ideal Marketing Minute, Marketing planning, Marketing strategy
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? Do you make your audience feel special with your content? Whether it’s your prospects or your customers, you can use marketing technology and a few systems to make your audience feel...
Feb 2, 2024 | Customer targeting, Email marketing, Ideal Marketing Minute, Marketing planning, Marketing strategy
Run time: 55 seconds Prefer to read this week’s Ideal Marketing Minute? Are you playing the field or ready to commit to an audience? February often highlights the ups and downs of relationships, so let’s continue the content marketing theme by exploring...
Jan 26, 2024 | Content marketing, Customer targeting, Email marketing, Ideal Marketing Minute, Marketing planning, Marketing strategy
Run time: 54 seconds Prefer to read this week’s Ideal Marketing Minute? Where can you find inspiration for your content marketing? If you’re committed to creating more content and using these assets in your marketing, the good news is that you likely...
Jan 19, 2024 | Content marketing, Customer targeting, Email marketing, Ideal Marketing Minute, Marketing planning, Marketing strategy
Run time: 56 seconds Prefer to read this week’s Ideal Marketing Minute? How does content marketing benefit your sales pipeline? In short, it increases the likelihood of warm and pre-qualified leads, reducing the need for excessive selling. I’ll use the AIDA...